Breaking through in the music industry today is both easier and harder than it’s ever been before.
On the one hand, the internet has totally transformed the way that we interact with our favorite musical acts and artists. With streaming platforms like Spotify and social media, in general, it’s a lot easier to reach out and connect to these artists, creating a lot more engagement directly from our mobile devices.
On the other hand, because of platforms like Spotify, it’s easy for ANY artist ANYWHERE on the planet to launch their own music career and have just as much access to new listeners and new audiences as anyone else.
This is why it is so important to market yourself as a Spotify artist as aggressively as possible. You need to treat this as just as important as your music, if not even more important (at least in the early stages).
Get Spotify Verified ASAP
The very first thing you’ll need to do is get yourself Spotify Verified ASAP. This is going to allow you to have a lot more control over your content, your profile, and the different marketing strategies you can leverage not only on Spotify but using in conjunction with Spotify as well.
This is a huge piece of the puzzle that far too many artists overlook in large part because they don’t even know that it is possible to do so to begin with.
Promote Your Spotify Profile EVERYWHERE
Secondly, you need to aggressively promote the fact that you are finally on Spotify literally EVERYWHERE!
This needs to be prominently advertised on your social media, needs to be prominently advertised on your website, it needs to be prominently advertised on flyers, on show posters, etc. – it needs to be the main push of your marketing campaigns.
People need to know beyond a shadow of a doubt that you are already on Spotify and that they can effortlessly find you on the platform, too. They shouldn’t have to ever wonder whether or not you are streaming your songs or albums on this popular music platform.
Leverage Email Newsletter Solutions
Email marketing should already be a piece of your artist marketing platform, but if it isn’t you need to make sure that this is rectified ASAP.
Collecting email addresses and reaching out to your fans and followers is a great way to make sure that you launch on new platforms like Spotify with a built-in following. Send out email blasts regularly to let people know that you are on Spotify with links they can click to find you without any extra effort whatsoever.
Put Follow Buttons on Your Website
The easier you can make it for people to find you on Spotify the better off you are going to be, support “Follow” buttons absolutely EVERYWHERE. Spotify makes this about as simple and as straightforward as possible by providing buttons and code that you can drag and drop into your website or on your social media profiles.
On top of that, the most popular CMS platforms and social media platforms make this kind of tight integration really easy, too.
Create Collaborative Playlists
Collaborative playlists can be created and shared by anyone on Spotify, making them the new mix tapes.
It’s not a bad idea to come up with at least a handful of collaborative playlists that showcase your music and similar sounds from other artists you think your fans might enjoy.
It’s not a good idea to make this all about your album or all about your music just because of how shamelessly self-promotional that might come across as, but if there’s a good mix of your stuff and everyone else’s it can help you reach whole new audiences you wouldn’t have otherwise connected with.
Leverage Professional Spotify Promotional Services
Lastly, it’s not a bad idea to take advantage of professional Spotify promotional services like the ones we are able to offer. We know exactly how to help new artists hit the ground running on this platform, how to help take them to the next level, and how to make sure that they are able to enjoy the kind of success with their artistry that they have worked so hard to deserve.