Spotify is the world’s most popular music streaming service and it currently has over 100 million premium members — an incredible feat that demonstrates people are happy to pay for music if the service is up to scratch.
With so many listeners, though, the platform has attracted an equally staggering number of artists who want to reach a wider audience. There are around 30 million songs on Spotify and this number continues to grow with each passing day — how can you cut through the noise to get your music in front of your listeners?
Here’s a closer look at the golden rules when it comes to Spotify promotion — follow these tips and you’ll be sure to see your play count increase over time.
1. Join Spotify for Artists
Once you have gotten your music onto the Spotify platform (by having it uploaded by either a record label or distribution company), you’ll want to make sure that you make the most of the various features that Spotify offers its artists.
You should claim your profile and join the Spotify for Artists program. This puts you in the driving seat and helps you complete your bio, add images, browse listeners stats, and promote your music.
2. Make the Most of Playlists
As a member of the Spotify for Artists program, you’ll also have the ability to submit your songs to various playlists which are scoured by editors. This means that your songs could be added to a range of playlists and you could see your number of listens increase.
Of course, you’ll want to make sure that you have a range of additional listener acquisition options available to you. Here’s a closer look at some of those.
3. Build Your Followers
You should develop a strategy to make sure that you’re constantly trying to drive new listeners to your Spotify material. This means that you should make the most of things like tours, festivals, social media, and more.
If you are able to build your fanbase organically, you’ll find that they will be happy to find your music on Spotify and learn more about you.
4. Use Social Media
It’s important that you make the most of social media in order to build your listeners on Spotify. People are always looking out for amazing new music, it’s your job to get that music in front of them.
You should spend a lot of time developing a strong and performant social media strategy that helps you to slice through the noise and reach your audience. This is a difficult task, but you’ll find that it’s absolutely worth the effort once you start to see the results.
5. Use Spotipromo
Spotipromo.com is one of the world’s foremost Spotify promotion platforms. We have worked with thousands of artists to help them get in front of their audience and boost their fanbase through Spotify.
It’s simple to sign-up to our platform and start enjoying our organic promotion services. Everything that we do is above board, meaning that you can look forward to building genuine listeners — and revenue.
We hope that you will look into our platform more and learn how we can help you to seize Spotify success!